Georgia Porter – Flagstaff Running Coach

5.00 out of 5
(18 customer reviews)

From: $150.00 / month and a $19.00 sign-up fee

Accountability, guidance, encouragement, and support wherever you are in your running journey. Strength training included!



Flagstaff running coach Georgia Porter is fearless on both the roads and the trails, with a specialty in the marathon, but she knows how to train for and race distances across the board. She focuses on strength as injury prevention and is a Certified Personal Trainer. Whatever your goals, chances are Georgia knows how to help!

Contact Georgia

LEVELS: Beginner, Intermediate, Advanced
TYPES: Road, Trail, Track
DISTANCES: 5k/10k/Half Marathon, Marathon, Ultra
TRAINING PLAN: Individual, customized training plan
COMMUNICATION: Unlimited email, unlimited text, unlimited phone
RESPONSE TIME: Within 24 hours
LOCATION: Flagstaff, AZ


I enjoy working with athletes of all abilities from first time runners to experienced competitors. In terms of my personal running experience and my coaching background, I have prepared athletes for events ranging from the mile to multiple day running events.

I credit my love of strength training as the main reason I’ve stayed injury free through out my running career. I enjoy it so much that I became a Certified Personal Trainer! Because of that, strength training is a major component in training for both myself and my athletes. Also, I have experience coaching athletes with disabilities through Special Olympics.


The most exciting aspect of coaching is the uniqueness of each athlete. I believe in focusing on this uniqueness to create individualized training. This means getting to know each athlete and their specific needs, goals, and life circumstances and writing a training plan based on what I learn.

I also believe that my job as a coach is to see the big picture. Looking at the big picture includes working towards the athlete’s goal/s within a season as well as seeing beyond that and prioritizing health and longevity in the sport.

Finally, running should be fun! There are of course tough days in running as in any other life endeavor but there can and should be joy in the journey. I love adapting training programs so that my athletes are excited to run and race.


My first experience coaching was with Special Olympic athletes in Gunnison, Colorado in 2017. There, I completed an internship coaching adults with intellectual and physical disabilities in strength training, as well as swimming and running events. I coached two Special Olympic athletes in the 5k. They went on to place 1st and 2nd in the Special Olympics Colorado state meet. I had the opportunity to go back to Colorado for three months in 2020 and work with the same group of athletes. Working with this incredible community has been one of the highlights of my career and my life.

When I moved to Flagstaff, Arizona in 2017 I started working as a personal trainer in a wellness clinic. Several of my clients were interested in running coaching so I started the clinic’s first running program. Since that time I’ve coached many adult athletes with a wide range of abilities and goals and I’ve learned something from each of them.


Growing up I played several sports including basketball, softball, and dance. I was even a thrower on my high school track team! After high school I started a career as a paramedic and worked on an ambulance for over a decade. When I was in my mid-twenties I decided to work part-time and go back to school to earn a degree in Wilderness Leadership. It was also around that time I started running to get in shape and immediately fell in love with the sport. I was fortunate to have some eligibility and I competed at Mount Hood Community College for a year and then at Western State Colorado University for two years where I was an 8-time All American.

Following college my husband and I moved to Flagstaff, Arizona so I could pursue my dream of distance running and train with my two younger sisters. I have found success in the longer distances and have run the American A Standard in the Half Marathon and Marathon. One of the highlights of my career was running and placing 28th at the 2020 U.S. Olympic Marathon Trials.

Outside of running I love adventure of any kind. In fact my legal middle name is Adventure! My husband and I live in our motorhome we restored together. I also love to travel and I’m a huge fan of the “runcation.” I often plan a race somewhere my husband and I can vacation and travel afterward. So far my favorite destination has been France. I find a lot of joy outside in nature and I get my fix trail running, hiking, and camping. If I’m too tired for adventure I’m happy to curl up with a glass of wine and read a book about anything from history to physics to philosophy.


I try to draw on knowledge from the most successful coaches in the business and I’ve learned a lot reading Jack Daniels, Arthur Lydiard, and Steve Magness. Also, I am blessed to come from a family of incredible female runners and coaches. I look up to my mom Laurie Porter who is a Team RunRun coach as well as an accomplished high school coach and my sister Sarah Crouch, who runs professionally and has coached me for the past four years. These two women have both had a huge influence on my coaching philosophy and process.


I think every marathon runner vividly remembers their first marathon. My first one was the London Marathon in 2018. I prepared as much as I could physically and mentally for the distance but there’s nothing like actually experiencing it. The race was the hottest, most humid race in the history of the event and I had to adjust my race plan more than once during the race. At the halfway point I was so thirsty I began having to take water every mile and I had to slow my pace down. The last three miles I kept checking my watch and calculating when I would finish. I wanted to hit under 2:45 which was the time to qualify for the 2020 U.S. Olympic Trials. I knew it was going to be close and I had to keep pushing and digging deeper each mile. I gave everything I had the last 800 meters and crossed the line with my watch reading 2:44:58!


  • NASM Certified Personal Trainer


  • Half Marathon: 1:12:15 (10/31/2020) Vegas Gold Half Marathon
  • Marathon: 2:36:52 (10/27/2019) Frankfurt Marathon



Finding a coach who is a great fit for you is really important. We encourage you to email your coach prior to signing up so you can connect, communicate, and ensure a good athlete/coach fit.

Give us a brief history of your running, and this can include what distances and/or races you’ve run, how long you’ve been running, any past or present injuries, if you’ve worked with a coach or a specific training program before, etc.
Any short term or long term goals?
Describe your ideal coach/athlete relationship.
Any questions/comments for Team RunRun or the Coach in general?


18 reviews for Georgia Porter – Flagstaff Running Coach

  1. 5 out of 5

    Dan Couvillon

    Coach Porter’s strategy is comprehensive – focusing on overall athleticism and deriving joy from running, as critical factors to achieve success. She is considerate, fun, personable, challenging and authentic. Her approachability and responsiveness allows athletes to develop an individualized relationship with their coach. She carries a love for running and derives absolute satisfaction from the experiences of her athletes – she fosters a community of runners to which she provides guidance but is also a part. She is a fount of positivity.

    It’s important to find the right coach for the right runner. If you’re looking for a coach that is involved in your athletic journey, cares deeply about your objectives and integrates training to fit your individual schedule, is able to adapt and adopt, is passionate and knowledgeable about running science and philosophy, and generally kicks ass 100% of the time – look no further.

    It has been such an overwhelming joy to work with Georgia I wish I could recommend her to my non-running friends! She is a true source of motivation and inspiration.

  2. 5 out of 5

    Alan Holzkopf

    Georgia’s coaching is a perfect blend of fun and focus. Her knowledge of running and racing is VERY deep. She is professional and consistently positive. In the 3 months she’s been coaching me I’ve learned so much! I’ve been an endurance athlete for most of my life and a few years ago I switched to trail running. I enjoyed trail racing at distances up to 50 miles. BUT… my knowledge and experience in other sports was only getting me so far. Georgia’s coaching and knowledge of running is helping me run to my fullest potential. I’m running faster and staying injury free. Thanks to Georgia I truly am living up to my fullest potential! And, she keeps it fun while at the same time staying lazer focused on my running goals. I’m so happy to have teamed up with Coach Georgia!

  3. 5 out of 5


    First and foremost I want to say that I greatly enjoy working with Georgia. She is very knowledgeable and is easy to talk to and really open up to which I think is super important to have that open dialogue. I ask Georgia to coach me knowing I had an injury (runners knee) and she took me on anyway, I came in with previous training and a marathon time of 3:16:58, having qualified for Boston and with a goal to qualify again and get a sub 3:00 in the marathon one day. she right off the bat put me on a 10-day break from running, now let me tell you this was by far one of the hardest things I have ever done and she made me stick to it. She called me on any BS I would throw her way and she was firm in the plan and the road to recovery and my goals. She knew I needed that tough love and I couldn’t have asked for a better coach at this time. She messaged me every day with encouragement and tips on how to get through it, and gave me training to look forward too once my body had a chance to heal. In training she is very strict, she is on top of paces and length and will allow some wiggle room but is always encouraging that we stick to the plan as much as possible. In the workouts she chooses paces that I can’t see myself being able to run, let alone hold it for any length of time, but at the end of the workout not only was I able to do it, I was able to do it well and get a boost of confidence in myself and being able to reach my goals. Georgia is very responsive when I have questions and she gives me feedback everyday, even when I have a rest day. I genuinely feel like she cares about my goals as much as I do and also cares about me as a person, not just a training plan. I am overall very happy with how it is going and I plan to stay with her for the foreseeable future.

  4. 5 out of 5


    I really enjoyed working with Georgia! She helped me complete the NYC marathon in good form even though I had some minor running mechanic issues.

    I also liked that she met with me 3 times on Zoom to meet me, discuss training and race nutrition. I would definitely work with her again.

  5. 5 out of 5

    Valerio Zamboni

    This is my first experience with a professional running coach and I have to say that I am very happy to have found Georgia. I asked her to prepare me for my first marathon and she is doing an amazing job so far. I get a lot of tips and feedbacks on my runs and she is always very fast in answering my questions. I can see that she cares a lot about her work and I really appreciate her commitment. She is also very knowledgeable and I really appreciate that she always give deep and specific answers to all my questions.

  6. 5 out of 5

    Ginger Baker

    Georgia is knowledgeable and patient. I’ve had some injuries and illness as we’ve worked together and she’s quick to modify or change the schedule. I was having some ankle issues and her approach got me back running quickly. The strength training plan she made is challenging and satisfying. She’s quick to respond and I’ve really enjoyed working with her!

  7. 5 out of 5

    Emily Parker

    I have only been with Georgia a couple of months now but it has been great! She is super responsive and always commenting on my workouts the same day. If I need to change the schedule she’s been easy to get a hold of in order to move it around. Most importantly, I already feel like I am getting faster, which I love!

  8. 5 out of 5

    Julia Wiseman

    Georgia is incredibly knowledgeable and a great coach to work with. She is flexible and quick to respond to any questions or schedule adjustments. So thankful that she also offers strength coaching. She is able to see the full picture of an athlete and help get you where you want to go. So thankful to be able to work with her!

  9. 5 out of 5

    Valerie Blaylock

    Georgia has been great to work with. In a short time, I improved my half marathon time and I truly believe it was her coaching and encouragement. She is extremely knowledgeable regarding training but also strength training and how it impacts performance but also keeps you injury free!

    Georgia is readily available and offers zoom calls to ensure proper form on strength training. I also enjoy that she gives a month snap shot of training so that I can plan my family around it. It has helped keep me accountable!

  10. 5 out of 5


    Georgia is an incredible coach. I love having her as my coach. She provides me with a comprehensive training plan. Running, strength, and nutrition. It’s the whole package. She gives me everything I need to be a successful athlete. She is extremely knowledgeable. Georgia is also great at accommodating my busy schedule. She is quick to respond to questions or schedule adjustments. She also always is there to encourage me and give me feedback after I complete workouts. Have I mentioned that she’s incredible????

  11. 5 out of 5

    Amy Krone

    I had to honor and privilege of being a college teammate with Georgia from 2015-2017. This is where I first saw her diligence in learning more about the sport, drive for excellence, and integrity in her training-but also in her passion for mentorship to many men and women on our team (including me).

    In May 2021, I became a mom to my sweet son!!
    After a few months passed (labor + c-section + little sleep=Long Recovery), I knew that I had some unfinished business with running after taking the past year off of running and three years from competing. I confidently knew that Georgia would be the best choice to help me healthily reach my goals while creating a training plan that is flexible for my lifestyle.

    My favorite part of Georgia being my coach is that is personable as she is professional! I know I can trust her planning, insights, and challenges she gives me for my workouts. She cares a lot about her athletes’ individual needs and reaches out frequently to answer questions and give encouragement on my runs/workouts.

    I appreciate how she uses Final Surge!!
    I’m a first-time user of it but as a mom of a 5-month-old, it is so convenient! I know that once I’ve completed a run and my Garmin watch syncs to my phone(I’ve linked my Garmin Account to Final Surge)…then BOOM…Georgia can instantly see all the stats of my workout.

    To those who are reading this: having an excellent coach makes a huge difference in any running journey. I know from experience that success starts with (a triangle) a goal, a plan, and a coach. These three together provide the proper organization to be on track (no pun intended) for success!

  12. 5 out of 5

    Kate Schroeder

    Wow. What can I say that describes how amazing working with Georgia has been for me. So, first off, I am not a runner. I am a crossfitter and a dragonboater who was intimidated by the very idea of running. I wanted to get over that fear so I decided to get help.

    Georgia has been great! The program she designed is accessible for a beginner. I have steadily gotten better at running and my confidence has improved. I now look forward to the challenge of each running workout. She is available to answer my questions and has worked with my hectic schedule to keep me on track.

    She has given me excellent warm up and cool down instructions to help me avoid injury.

    I have seen remarkable improvement in my running, my cardiovascular capacity and my pacing in all of my workouts. I have even signed up for a 5k to see what running in a race would be like. I am excited to continue my adventure in running!

  13. 5 out of 5

    Amanda Whalen

    Georgia is an amazing coach- I have been working with her for about three months now. I am 48 and have been a recreational runner for over 25 years, but decided I wanted to run a marathon (my third and first in 15 years) and feel strong so enlisted the help of a coach.
    Georgia has been the perfect combination of accountability and encouragement. She has created tough/results-producing workouts for me and comments/provides feedback on each workout. She is really paying attention to how I am progressing and has provided feedback and adjustments to my workouts based on this close review. As I prepped to run my first race in 7 years, we had a strategy call in advance and she reached out as soon as the race was done. I have felt extremely supported as I have upped my training and set this ambitious goal. She has given me a ton of confidence in my ability to push my body safely to get faster and stronger. It has been a great experience!

  14. 5 out of 5

    Kiona Ogle

    I have been working with Georgia for about 3 months, and she is a wonderful coach! She is very knowledgeable and is very willing and interested to hone her coaching approach and skills based on each individual athlete’s needs and goals. Georgia regularly checks in with me, and she is very communicative and responsive to my questions (emails, texts, comments posted in FinalSurge, etc.); I greatly appreciate how quickly she responds, and how personable her responses are. She makes every effort to work with her athletes to develop a mutually agreeable training plan; she is very cognizant of how her athletes are doing, their overall health, and any injuries they are experiencing. She will readily adapt one’s training plan to help overcome injuries or illness. Georgia frequently communicates with my physical therapist to make sure my training plan and PT plan are aligned. She helps me think through my race schedule, and her suggestions and insight have been invaluable when I have been uncertain about my running goals and race plans. I only started working with a running coach for the past 2-3 years, and I really enjoy having a coach like Georgia help me elevate my running and training. I’m in my late 40’s, and aside from dealing with a few minor “injuries” here and there, I am in as good or better running shape than I was in my 20’s and 30’s; wish I would have had a coach like Georgia back then!! I feel very privileged to have Georgia as my coach — she’s a world-class athlete and professional runner herself, yet she seems equally committed to her coaching and the success–very broadly defined–of her athletes.

  15. 5 out of 5


    I love Coach Georgia! She is awesome. The most important thing I was looking for in a coach was communication. Coach Georgia is on it! She always reaches out after my runs to see how my run went, how I felt. She totally understands what I am looking and needing to get me back on track with my running. I was off running for 3 years due to injury so I was very hesitant and scare to start running again in fear of getting injured again. She has been so good on my training plans to make sure I dont injure myself. She is well knowledge and totally understands! I am so glad i found her! With her help I am getting my love for running back and that makes me very happy!!

  16. 5 out of 5

    Lindsey Funch

    Georgia is an awesome coach! As someone who has always been self-coached, I was ready to be challenged and pushed out of my comfort zone. Georgia has given me some scary (in a good way) and tough workouts and has pushed me to go beyond what I thought was possible. She gives me great feedback and has worked to help me with my mental game as well. I truly feel like Georgia fully supports me in my running endeavors and in my life.

    Georgia is always responsive and quick to answer any questions or concerns I might have and has been helpful in accommodating my sometimes tricky schedule. She brings positivity to all of our conversations, and I can’t say enough about how great it has been to call her my coach!

  17. 5 out of 5

    Jennifer Almendarez

    Georgia is amazing. She is always accessible, adaptable to busy schedules, and extremely knowledgeable about training programs. She always has the right words of support and encouragement whether things are going well, or hitting a rough patch in your training. She genuinely cares about her runners and goes above and beyond, taking the time to check in regularly.

  18. 5 out of 5

    Deborah Huntzinger

    I love having Georgia as my coach. I am training for longer distance trail races (50k+) and timed events (e.g., 24 – 72 hours). She is great about targeting my training to really prepare me both mentally and physically for these longer efforts. Georgia provides me with more than just a training plan, but also thoughtful and well researched advice on nutrition and strength-training to keep me in top shape and able to conquer these longer running challenges. I really appreciate how responsive she is to my questions and the feedback she provides me on my runs. I work full time and have two young kids, so sometimes my training needs to be adjusted to fit in with the other demands of my life. She listens and responds to my needs, but at the same time pushes me to keep improving and developing as a runner. She is an amazing coach!

Add a review