Lora Jackson-Orr – Spokane Running Coach

5.00 out of 5
(7 customer reviews)

From: $105.00 / month and a $19.00 sign-up fee

Holistic training to develop the whole athlete and have you smiling across the finish line no matter the size of the goal you achieved.



Spokane running and triathlon coach Lora Jackson-Orr specializes in the 5k through the marathon, as well as coaching for triathlons from the sprint or Olympic distance through the full Ironman. She emphasizes proper nutrition for athletes as well as strength, cross-training, and/or stretching when possible to stay-injury free.

Contact Lora

LEVELS: Beginner, Intermediate
TYPES: Road, Trail, Track
DISTANCES: 5k/10k/Half Marathon, Marathon
TRAINING PLAN: Individual, customized training plan
COMMUNICATION: Unlimited email, unlimited text
RESPONSE TIME: Within 48 hours
IN-PERSON SESSIONS: Yes, within 45 minutes driving distance of Coeur d’Alene, in 30 minute increments. Reach out to Coach Lora in order to ensure a good fit before purchasing.


I love to train athletes of all ages, from beginners to experienced, in the 5k through the marathon. I also offer coaching in triathlons from the sprint or Olympic distance through the full Ironman. I put emphasis on proper nutrition for athletes as well as incorporating strength, cross-training, and/or stretching when possible to stay-injury free.

I have experience with:

  • New Runners/Triathletes
  • Experienced Runners/Triathletes wanting to set a PR or qualify for a dream race
  • Nutrition plans for workouts, pre-race, and during races
  • Intermittent fasting while training
  • Training through pregnancy
  • Masters Plans (training strong at age 50+)
  • Incorporating strength or cross training
  • Chi Running Technique; in particular downhill running


I believe that the unique bond that develops between coach and athlete is one of the most important aspects of coaching. Mentoring, encouragement, accountability, and even friendship are aspects that make it great. A good coach believes you can do things you don’t yet know you can do and sticks with you through the ups and downs of training. A good coach also takes the challenge of meeting each athlete where they are seriously, being tuned-in and responsive to each athletes’ needs. One of my favorite parts of coaching is “getting an athlete” and helping him or her establish and maintain new training habits that often lead to positive lifestyle changes!

I incorporate aspects of Jack Daniels, Chi Running (Danny Dreyer), Matt Fitzgerald’s 80/20 Running, and Joe Friel’s Triathlon training techniques.

Working with me includes:

  • Weekly check-ins (phone or Zoom) and unlimited texts/emails
  • Nutritional guidance (if desired)
  • Cross-training advice (if desired)


For 12 years, I coached high school distance track. Coaching a team of 30 runners in 3 different events (800, 600, and 3200) helped me learn to assess the needs of each athlete and customize and adjust workouts as much as possible. I charted each athlete’s progress and P.R.s, helped them set new goals, led race visualizations, and advised them on optimal nutrition. While I love team coaching, I most enjoy personal coaching and being able to focus on the individual and customizing a plan that is just right for each athlete.


I was Spanish teacher and then a High School Counselor for 14 years. For the last 11 years, I was a Middle School Principal. When our youngest, Maya, headed to college at the University of Washington (Go Huskies!) and I turned 50, it seemed like perfect timing to take a year off to travel around America with my husband, David, in our van. We are loving this sabbatical, with time to enjoy gravel biking, trail running, paddle-boarding, hiking, and golfing in new locations around the country. This also gives me time to increase my coaching capacity (perhaps I can even drop in and oversee your workout), and time for some much needed meditation!


At various stages in my own training, I had private coaches and group coaching as part of local running and triathlon clubs. Being coached has helped me improve different aspects of my own training and performance and has also helped me hone in my own coaching approach. Most of all, my coaches taught me the importance of listening to and being in-tune to the needs of each athlete and adjusting plans accordingly to make sure you feel confident and successful.


High school track was my introduction to racing. I competed in the Idaho State Track meet in the 800 and 4X 400 relay. I later played collegiate volleyball at Eastern Connecticut. I ran my first marathon at age 25 (without following a plan and without any coaching). It didn’t go terribly smoothly, to say the least, but I reckoned to do it again with a better game plan. Since then, I have completed 19 marathons, including Boston, NYC, and Chicago. Apparently I didn’t learn my lesson because when I wandered onto the triathlon scene, I again did my first couple of triathlons with no game plan to speak of and struggled. But I was determined, studied the sport, became disciplined with my training, and eventually qualified for the Ironman World Championship in Hawaii as well as the Ironman 70.3 World Championships in Las Vegas, Mont Tremblant, and Austria.


I belong to USATF and USAT and always stay current with my First Aid and CPR.


  • 12K- Bloomsday 2012; Spokane, WA -49:16 (6:36 pace); Age Group Award
  • Coeur d’Alene Half-Marathon 2012- 1:27:51 (6:42 pace); Age Group Award
  • Seattle Marathon 2012- 3:12:09 (7:20 pace); Age Group Award
  • Sprint WunderWoman Triathlon Spokane, WA 2010- 59:32; Overall Winner
  • Ironman 70.3 Calgary- 2014- 5:01:59; World Championship 70.3 Qualifier
  • Ironman Arizona- 2012- 10:34:56; World Championship Qualifier


  • Coached high school track athletes to wins at the Washington 4A State Track Meet; Named Coach of the Year Wesco Track League.
  • All American USAT; 2012-13
  • Ironman All World Triathlete; 2012-13
  • Boston Marathon Qualifier/Participant; 2006, 2009, 2014


Finding a coach who is a great fit for you is really important. We encourage you to email your coach prior to signing up so you can connect, communicate, and ensure a good athlete/coach fit.

Give us a brief history of your running, and this can include what distances and/or races you’ve run, how long you’ve been running, any past or present injuries, if you’ve worked with a coach or a specific training program before, etc.
Any short term or long term goals?
Describe your ideal coach/athlete relationship.
Any questions/comments for Team RunRun or the Coach in general?


7 reviews for Lora Jackson-Orr – Spokane Running Coach

  1. 5 out of 5

    Amanda Miotke

    I signed up for a 70.3 triathlon, this was my first 1/2 ironman so defiantly a beginner. Lora Jackson was recommended to me by my sister, I am SO glad she was my coach! Lora’s training plan, guidance and advice is what helped me to complete my goal. I was so nervous on race day but took comfort in knowing Lora helped me to prepare for this and rely on my training. She was patient with my schedule when life got too crazy and would help me adjust workouts to fit my timing. I am looking forward to working with Lora again for the next 70.3 and maybe a marathon in my future.

  2. 5 out of 5

    Meg Skibitsky

    I have loved working with Lora. It had been eight years since my last marathon and I PR’d my last marathon by 35 minutes! She helped me see how strong and resilient I truly am even during times when I was struggling. The training plan she put together was challenging but do-able and took my fitness to the next level. She worked with me using the technology that I was familiar with. I needed to work my training into a pretty busy travel schedule and she was amazing in planning the training around that, often revising the plan. The drills made me so much faster. We incorporated strength and stretching that improved my running form. I had been training using an app for training and am SO glad I splurged on an individual coach. Lora helped me find my inner athlete and I’m so glad she came into my life!

  3. 5 out of 5

    Jeremy Anglin

    Lora is an incredible coach. I reached out to her to re-spark or re-discover my passion for endurance sports. I have been doing endurance sports for over 15 years and felt that I needed some new direction. I have always looked up to Lora, as I am used to seeing her at all of the local races competing or cheering on, and knew that she would be a good fit to help me in my goals. During this most recent training season, Lora laid out a well-thought-out training cycle and workouts. The workouts were new and challenging and took me to a new level with some great discoveries along the way about my strengths and weaknesses. In addition to the workouts, Lora has been an amazing encourager on the side. She celebrated the wins and picked me up when I felt I was struggling. Lora helped me discover and focus on my passions and future goals will be going forward. I now consider her a friend, coach, encourager, and all-around endurance rock star. Whatever level you’re at, beginner or veteran, I’d recommend Lora to give you the challenge and encouragement you need to complete whatever event you’re training for.

  4. 5 out of 5


    I have been working with Lora for a few months. I am a 64 year old female with a long history of running, since my 20’s. The technology involved with online coaching is new to me, but I really needed help preparing for the Senior Olympics coming up in May. Lora has been patient with me as I ease back into a training schedule for both running and swimming events. She has been understanding with me about the emotional difficulties that I have sometimes when trying to balance my health and fitness with my mental attitude. She has been super responsive on either email, texts or the final surge app. I would highly recommend Lora to anyone looking for an online coach. The only reason I didn’t give effectiveness 5 stars is because I haven’t yet made it to my main competition, where I hope to see results.

  5. 5 out of 5

    Ioana Lupu

    This is my first time having a running coach. I was not expecting to get such high quality coaching and feel that Lora definitely exceeded my expectations from the get go. Lora is very knowledgeable and always responds right away to my questions and comment. I am very impressed with how quickly she gets back to me. I like her easygoing approach and she has adapted for me to my health challenges and my crazy schedule and the tough weather changes around here. I have absolutely surprised myself with how fast my half marathon time has improved. Fastest time in five years for the same race. I worked hard but it did not feel overwhelming because of Lora’s help. I sense that my running will become even better because of her coaching. Highly recommended.

  6. 5 out of 5

    Kim English

    Lora has been a complete game changer for me. She started me where I needed and I have progressed exactly like she predicted I would. She gives detailed instructions that are easy and straight forward. Her knowledge is undeniable and her willingness to communicate and share information is refreshing and encouraging. She is by far the best online coach a person could hope for and has far exceeded my original expectations of an online trainer. Now I’m ruined! I was fortunate enough to start with the best and the bar has been raised! I would highly recommend Lora to anyone interested in an excellent coach.

  7. 5 out of 5

    Nicole Baune

    Lora Jackson is an incredible coach! I have been very fortunate to work with her this past summer while training for triathlons. I truly feel Lora did everything in her power to make me the best I could possibly be. Her knowledge, experience, and passion for the sport of triathlon is easily recognized in her attention to detail in the training plans she has written for me. Lora implemented highly focused drills throughout workouts that have been extremely beneficial. Most importantly, her communication is better than anyone I have worked with. Lora genuinely cares about her athletes and I hope more athletes have the opportunity to work with her!

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