When I moved to Niwot, Colorado, a town known for its running prowess, I knew I wanted to get involved with the community. As a runner, I reached out to the head coach of the local high school cross country team to see if they needed any help. Before I knew it, I had found myself more immersed in a team and culture of athletes than I had since I was in high school myself! What made coaching cross country extra special was how, unlike other more self-centered running disciplines, it’s much more about the team and working together in practice to race for each other! Add to that the chance to learn and develop alongside my athletes, and I was hooked!

Coaching high school cross country running has been more rewarding than I ever could’ve imagined, not to mention an invaluable opportunity for learning and growth. While the exact examples outlined below are unique to my time with the Niwot High School cross country team, I believe the overarching themes and takeaways can apply to all runners.
Here are the top 10 things I’ve learned along the way that you can benefit from:
1. Mental Toughness Is as Important as Physical Endurance

On the roads and track, we run off the time or heart rate on our watch, judging our fitness by paces. In cross country, none of that matters. What matters on race day is how many people you beat, regardless of your finish time. It’s pure racing, head-to-head.
Rather than “hitting splits”, succeeding at cross country requires pushing past what you perceive is possible in the moment, digging deep and telling your muscles to keep driving forward through the pain because you need to pass the two people in front of you. The athletes I treasure most are not always the fastest ones, but those that show true grit in the face of a challenge, committed to run their hardest for the team.
2. Patience Pays Off
Achieving your potential in just about anything, be it speaking a new language or learning to drive, doesn’t happen overnight, rather as the result of consistent hard work. Running is no different. We all want to set new PRs every race, but that can’t happen all the time. I have coached countless kids that started off as freshman unable to finish a 5K without walking who turn into incredible national caliber runners by their senior year. Coaching the underdog is special because they are the ones that have to choose hard work and discipline, instead of relying on talent. Stay patient, stay diligent and you will be surprised at what you can do!
3. Everyone Has Different Motivators
Talk to 10 runners and hear 10 different “whys”. Some people want to get fit for other activities, others want to push their limits to the edge. Perhaps they run to clear their head, or maybe mom and dad insisted that they join the cross country team. Understanding what drives each individual is key to not only helping them reach their potential, but maintaining a love for the sport.

4. There’s No “I” in Team or Cross Country
Of all the running disciplines out there, cross country is the closest you’ll get to a team sport. We train as a team and fight as a team. Though not all athletes get the chance to run varsity, each and every one of them is valued for what they bring to the team. Showing up and putting in the work consistently is that little bit easier with the support and accountability of others. The highs are even higher when you can celebrate with others, the lows easier to handle with teammates around, and all the memories more enduring when you have shared experiences.
5. Recovery Is Crucial
My high school runners run 6 to 7 days a week most weeks. They go to school, have social lives, and stay up way too late on their phones! Replace “school” with “work” and maybe you can relate too.
Sleeping enough, eating and hydrating well and avoiding stress are all so easy on paper. But in reality, these are the first things to go when life gets busy. However, in order for my athletes to keep training at the level they do, proper recovery is a priority. So in addition to writing training plans each week, I spend almost as much time helping them implement effective recovery strategies into their busy lives.
6. Injury Prevention Is an Ongoing Battle
As runners, it’s become common to feel all kinds of aches and pains both while running and when resting. Shins can flare up, muscles are seemingly always tight, those dang IT bands never seem to stay happy! Why can’t we just run!? The truth is, running is hard. It’s even harder still on the body if you are not properly warmed up or cooled down. Any car person would tell you that you should never cold start a car and then immediately hold it at redline for 6×6 minutes! We are no different. Focusing on warm up drills before running, then rolling and stretching after can make a world of difference. Add to that a consistent lifting routine, while developing your ability to listen and respond to your body, can move you out of being chronically injured to feeling good running (almost) every day!
7. Adaptability Is Key
I LOVE RACING IN THE ELEMENTS! It truly creates a situation where the playing field is a little more level. At Nike Cross Nationals this past year it rained for 3 days before the event. The cross country course is always a bit wet and muddy as it takes place in Portland, OR, but this year was something else! Picture a 30 foot long, almost knee deep puddle of water at one point, and so much mud that even pigs would complain! And no, much to the surprise (and dare I say hope) of many athletes and coaches, the officials did not reroute the course around this feature.
However, our team chose to adopt a different mindset: the demands of the race were what they were, and everyone was facing the same challenges. Besides, I told them that it would be a day that they would tell stories about for a very long time! The sight of over 100 kids sprinting through that water, coupled with the muddy post-race smiles are memories I cherish highly.

8. The Value of Small Wins
We can’t all be the winner of every race. In fact, unless you’re running a solo time trial, chances are that you probably won’t win! However, that doesn’t mean you should try, and success is independent of where you placed in a race.
One of the things I love most about running is the constant battle for personal development and individual success. This comes from focusing on these little wins every day, no matter how big or small they may be. It could be hitting a sleep or nutrition goal, setting a new plank PR, or challenging yourself to an extra rep during a workout. By celebrating the small victories, you learn to love the process and stress less over the end results.
9. Running is a Lifelong Sport
My favorite part about coaching cross country is helping athletes see the positivity that running brings to their entire lives. Unfortunately, I only get 4 years to work with most of my athletes before they graduate high school. Fast times and race wins are nice, but my main goal is to foster a love for running that lasts far beyond high school. It brings me so much joy to see athletes continue running, whether competitively or recreationally. Having my former athletes come back and help with the current high schoolers in the summer as guest coaches fills me with so much pride. This full circle experience always reminds me of why I do what I do.
10. It’s About More Than Running
Sure, on a superficial level running is a form of exercise that helps us get fit and maybe accomplish a goal of a certain time or distance. But in reality, it is a way to create balance and a well rounded character in all of us. The Niwot High School cross country runners score the highest GPAs of any other team sport in our school. They voluntarily choose not partake in certain activities when socializing, because they know it will impair their ability to perform in their next race or workout. We have built a family that models good work ethic, resilience and a strong character that will follow these students long past when they graduate.

Coaching cross country and working with these kids every day not only has made me a better coach and runner, but also a better overall person. I’ve seen firsthand how the sport shapes character, builds community and teaches life lessons that extend far beyond the finish line. No matter your age or ability, consider applying the above takeaways to your running and life. You won’t regret it.
If you’re curious about coaching running, at any level, I strongly encourage you to give it a shot! The impact it has on your life, as well as the runners you work with, might surprise you!
For more running takeaways, check out: “Lessons Learned the Hard Way with Coach Jamie Ness“.
by Peter Brandes